{"product_id":"libro-taschen-logo-beginnings-storia-del-logo-design","title":"Libro TASCHEN Logo Beginnings – storia del logo design","description":"Logo Beginnings by TASCHEN, signed by the graphic designer Jens Müller, explores the origins of modern logo design through an extraordinary collection of over 6,000 brands designed between 1870 and 1940. The volume recounts how iconic corporate symbols, still used today by global brands such as Rolex, BMW and Louis Vuitton, took shape through figurative representation, graphic experimentation and early abstract signs. Based on research conducted among historical records, corporate archives and period publications, the book presents rare logos, first versions of famous brands and numerous case studies dedicated to brands such as 3M, NBC, Shell and Olivetti. The catalog is organized into graphic categories that analyze the fundamental principles of visual design. Produced with a hardcover, the volume contains 432 pages, measures 24,6 x 37,2 cm and weighs approximately 3,69 kg (multilingual edition: English, French, German). An indispensable work for designers, branding enthusiasts and contemporary visual culture lovers.","brand":"TASCHEN","offers":[{"title":"MULTICOLOR","offer_id":45358677753900,"sku":"INV-TAS-0005","price":75.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0654\/8248\/9900\/files\/bfb95513c2e4d7eb6bbc3f8dedef74df6a7ffa49e0cb37fc38c6188faae09764.jpg?v=1775314900","url":"https:\/\/iconicartsystem.com\/products\/libro-taschen-logo-beginnings-storia-del-logo-design","provider":"Iconic Art System","version":"1.0","type":"link"}